Friday, August 24, 2007

Say it ain't so, a leaner Krispy Kreme

In a delicious bit of irony, Krispy Kreme today announced a new realignment of its operations to become "leaner" while some of its remaining executives take on "expanded roles." I bow to few in my worship and pursuit of (mmmm) doughnuts. Nevertheless, in these health conscious times, a company whose principle product consists of gluten fried in oil and then glazed with a sugary proprietary substance (mmmm, drool) should word its press releases more carefully.