Wednesday, April 13, 2011

NCBCBS asks not to be blamed for misdirecting premium dollars

Blue Cross and Blue Shield of North Carolina (NCBCBS) is starting a new marketing campaign to spark a discussion on reining in health care costs. The News & Observer reports
Blue Cross and Blue Shield of North Carolina is tired of playing the scapegoat.

The state's largest health insurer will announce this morning that it's beginning a major marketing campaign to emphasize that many parties share the blame for rising health costs. The message is that those groups, including insurers, doctors, hospitals, drug companies, lawyers and consumers, must work together to reduce medical costs.

The effort will include TV commercials and other advertising with goats portraying the various groups. The Chapel Hill company also is starting a website, to spur more discussion about how to control medical costs.
At the risk of scapegoating the state's largest insurance oligopoly, let me suggest that NCBCBS first consider the cost implications of misdirecting its hostages' customers' premium dollars toward self-serving marketing and lobbying campaigns.

1 comment:

Anonymous said...

I agree. No need to lobby special interest anymore on the subject, intelligent people KNOW Blue Cross was not alone in this, however, I too closely recall asking for a higher deductible ( which by the way Blue Cross NOW offers) to cut down on my premium cost, and they didn't even then have it as an option! So strange that NOW there's actually more flexibility! !!

How dare you put on a face of innocence, and play the partners with consumers on this. NOW YOU GET TO EAT A PILL. Just offer good rates!!! No need to tarry in foolishness. CONSUMERS ARE WISE ENOUGH TO DECIDE IF YOU STAY AFLOAT OR SINK!!